How To Frame the Decision

When starting the process of laying out a plan to build a great product you must start by framing the decision. Great tips from Marty Cagan’s Inspired: How To Create Products Customers Love.

  • What problem exactly are you trying to solve?
  • Who exactly are you trying to solve this problem for (which persona)?
  • What are the goals you are trying to satisfy with this product?
  • What is the relative priority of each goal?

Here’s how I laid this out on the wall of a recent project. It’s pasted just before the initial wireframes.

Frame the Decision