One of the Product Owner’s most important roles is to make the development team’s work visible within the organization. Developers may too easily become self-contained with no view outside of the work they’re doing.
Lifting the curtain and making others aware of what’s being built reminds the engineering team that their work affects actual people: customers who are paying for an end product.
Showcasing a team’s work also provides a sense of accomplishment for your team, allowing them to take pride in a product that was built with love and attention to detail.
Showcase your team’s work by sending emails to your entire organization or the department that’s affected by a new release. Hang a progress board on the wall with old school sticky notes or index cards. And celebrate when quality work is released.